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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM56211

Consumer Awareness and Perception regarding Gift Cards in India: A Study of usage patterns

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM56211

Volume:

10 |

1 |

Jan 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM56211

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SS

Surbhi Singh

DJKS

Dr. Jitendra Kumar Singh

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Abstract

Gift cards become an essential instrument in India. Gift cards are convenient way for gifting or payment option for customers. This study explores gift card usage trends, consumer awareness and perception in India. Using descriptive research approach and survey-based data collection, the study investigates frequency and categories of usage. This study examines consumer awareness about terms, conditions and their opinions about convenience, value and trust. The study presents insight into the behavior of consumers, highlights significant obstacles to adoption and makes recommendations for enhancements to improve user happiness and encourage future use.

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Cite This Article

Surbhi Singh, Dr. Jitendra Kumar Singh, "Consumer Awareness and Perception regarding Gift Cards in India: A Study of usage patterns," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 1, Jan 2026. https://doi.org/10.55041/IJSREM56211

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Publication Date

1/24/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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