Consumer Awareness and Perception Toward Mutual Fund

The mutual fund industry has experienced tremendous growth in India in recent years. However, despite this growth, consumer awareness and comprehension of mutual funds remain limited. The present study aims to explore the level of awareness and perception regarding mutual funds among consumers in the Greater Noida region. The research method employed in this study is descriptive research, and data is collected through questionnaires. The findings of this study indicate that consumer awareness and understanding of mutual funds are inadequate. However, it was found that consumers who possess knowledge of mutual funds hold a positive perception of them. In light of these results, it is recommended that additional awareness and education initiatives be implemented to enhance consumer awareness and understanding of mutual funds. Such campaigns would aid in dispelling the misconceptions and misunderstandings surrounding mutual funds, and subsequently encourage greater participation in the market.