Consumer Behavior Logistics and Supply Chain Management

Consumer Behavior Logistics and Supply Chain Management

Deepak Kumar

MBA Student, School Of Business, Galgotias University, Greater Noida

Dr. Gaurav Gupta

Assistant Professor, School Of Business, Galgotias University, Greater Noida

Abstract
The intersection of consumer behavior with logistics and supply chain management (SCM) represents a transformative shift in how businesses design and operate their global networks. Traditionally, supply chains emphasized cost-efficiency and operational excellence. However, with the rise of e-commerce, technological advancements, and heightened consumer expectations, the demand for customer-centric supply chains has intensified. This paper explores the influence of consumer behavior on logistics and SCM strategies, identifying key behavioral factors that drive changes in delivery models, inventory management, and overall supply chain architecture. Using a mixed-methods approach combining quantitative survey data and qualitative case studies, this study finds that understanding consumer expectations regarding speed, transparency, flexibility, and ethics significantly enhances supply chain responsiveness and business success. The findings underline the necessity for businesses to invest in consumer analytics and integrate behavioral insights into their supply chain decision- making processes.