Consumer Behavior Towards Digital Marketing in Amazon

The research dissects the many internal and external marketing strategies that businesses utilise strategic marketing. The study’s main hypothesis is that by focusing on consumers’ needs and wants and implementing into Amazon’s organisation, both parties will benefit and the company will see greater profit margins. The mission goals of Amazon show that Jeff Bezos uses an innovative co-petition strategy that prioritises customer satisfaction to advance and expand the business. The study finds that a complete picture of the company’s strengths and weaknesses is revealed by utilising the SWOT Analysis to examine Amazon’s marketing strategy. Due to the implementation of a customer-centric positioning approach for the development of their business, Amazon is in a stable and lucrative position overall. Additionally, the 3Ps demonstrate that Amazon employs both internal and external marketing strategies.