Consumer Behavior Towards Digital Marketing in Flipkart

Consumer Behavior Towards Digital Marketing in Flipkart

Author : Jayant Chaudhary

Designation : Student Galgotias University,

School of Business

Abstract
In the world we live in today, shopping is no longer just about walking into stores and browsing shelves. With just a few taps on our phones, we can order a new phone, groceries, or even a gift for a loved one. And in this fast-growing digital space, Flipkart has become a part of many Indian households.

But here’s a question: What really makes someone click “Buy Now”? Is it the flashy discount banners? The reminder emails? Or is it something deeper, like a sense of trust or a moment of excitement?

This research isn’t about big data and complicated charts. It’s about people—how they feel, what they like, what annoys them, and what truly matters when they shop online. It’s a journey into the minds of Flipkart users, not as “consumers,” but as real people with thoughts, habits, and emotions.