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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM20548
Volume:
7 |
5 |
May 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The growing and rapidly increase in the consumption of OTT content in India during the lockdown has changed the viewing habits of the consumers in India. It has also drastically affected the traditional T.V. and theatre experience of the audience. We have received the responses of around 150 persons from various age groups, professions and geographies to know their perspective about the OTT platforms. In the primary and secondary research we have found that definitely OTT has changed the viewing behaviour of audience in India but traditional T.V. and theatre will survive provided they work on their content. The major reason for success of OTT platform in India is the content like new aged content. There are some scope of improvement in both OTT platform and traditional viewing media.
KEYWORDS
Publication Date
9/4/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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