CONSUMER BEHAVIOUR TOWARDS CHANGING TRENDS IN FAST MOVING CONSUMER GOODS INDUSTRY IN COIMBATORE

The fast-moving consumer goods (FMCG) industry is characterized by intense competition and rapidly changing consumer preferences. This abstract presents a comprehensive overview of consumer behavior in the FMCG industry, highlighting key factors that influence consumer decision-making processes. The abstract begins with an introduction to the FMCG industry, emphasizing its significance in the global market and its role in catering to consumers’ daily needs. The abstract also emphasizes the role of branding, packaging, and advertising in influencing consumer perceptions and choices. It discusses the power of emotional appeals, social influence, and brand loyalty in shaping consumer decisions, highlighting the need for FMCG companies to build strong brand equity and foster customer loyalty.