Consumer Buying Behaviour Toward Organic Products: Analyzing the Drivers and Barriers to Adoption

This study investigates consumer buying behaviour toward organic products, focusing on the factors influencing purchase decisions, criteria for selecting organic alternatives, and the problems encountered by consumers. Using a structured questionnaire and quantitative methods, the study reveals that health consciousness, environmental awareness, product quality, and social influence significantly impact consumers’ organic purchasing behavior. Despite rising interest, consumers encounter notable barriers such as high prices, limited availability, certification doubts, and low product variety. The findings provide actionable insights for marketers, policymakers, and retailers aiming to expand the organic market.