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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM21520
Volume:
7 |
5 |
May 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The project aims to analyse consumer buying behaviour towards HP laptop,a well-known brand in India. The study includes a comprehensive analysis of various factors that influence consumer perception, such as quality perception, price perception, marketing and advertising. Percentage analysis was used to analyse the responses of the survey. The findings of the study could be useful for HP brand and other laptop brand industry to develop effective marketing strategies and build stronger brand perception.
KEYWORDS
Publication Date
5/22/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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