Consumer Perception and Challenges of Electric Vehicles in Karnataka

This study investigates the rising trend of electric vehicle (EV) adoption in Karnataka, India. Utilizing a structured questionnaire and survey-based descriptive methodology, responses were collected from 450 participants across urban,semi-urban, and rural areas using stratified random sampling. The objective was to assess consumer awareness,perceptions, and the barriers influencing EV adoption. Analytical tools such as frequency distribution, Likert scale analysis, and cross-tabulation were applied to interpret the data. Findings reveal a high level of awareness and interest in EVs, especially among younger demographics, but also identify key deterrents such as insufficient charging infrastructure and high upfront costs. Furthermore, a significant relationship was observed between consumer income and willingness to purchase EVs, as well as between awareness of government subsidies and purchase decisions. These insights underscore the need for policy enhancements, improved infrastructure, and consumer education.