Consumer Perception on Advertisement of New Product

This study examines consumer perception of advertisements for new products, focusing on how marketing strategies, branding, and advertising influence consumer behavior. It highlights the role of brand image, price sensitivity, country of origin, and advertising effectiveness in shaping consumer choices. Key findings reveal that advertising impacts awareness, trust, and purchase decisions, but challenges such as ad fatigue, negative perception, and competition remain significant. The study further emphasizes the importance of emotional appeal and digital engagement in strengthening consumer-brand connections. Overall, effective advertisements must balance creativity with credibility to positively influence long-term consumer loyalty.