Consumer Perception Towards Sustainable Products

The current study attempts to examine the consumer perception towards sustainable products in the scenario where consumers are increasingly becoming aware of eco-friendly and sustainable products. The sample size consisted of 150 respondents who were interviewed on the basis of a prepared structured questionnaire. Different responses obtained were computed, processed, and analysed to arrive at the opinion of the various users using exploratory factor analysis. The findings unveil that eighteen statements which affect the consumer preference towards online experience of banking sector on social media were reduced to four factors namely: shared values and ethics, cost effectiveness, product packaging and quality and eco-friendly. The findings clearly unveil that consumers are not only aware of the environmental and social impacts of their purchasing decisions but are also willing to prioritize sustainability when viable options are available.