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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM36987

Consumer Perception Towards Wearable Medical Devices in India

Stream/Area:

-

Subject:

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Paper ID:

10.55041/IJSREM36987

Volume:

8 |

8 |

Aug 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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10.55041/IJSREM36987

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SD

Sagar Datti

SC

Shankar Chaudhary

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Abstract

This study investigates consumer perception and adoption of wearable medical devices (WMDs) in India, exploring factors influencing awareness, purchase, and usage. A survey of 186 respondents reveals varying levels of awareness across different fields, with sports/fitness and medical/wellness showing the highest awareness. Online platforms are the primary source of purchase. Males exhibit greater familiarity with WMDs than females. Pearson’s correlation analysis shows a weak association between perception towards WMDs and healthy lifestyle habits, indicating that attitude towards WMDs does not significantly impact healthy lifestyle choices. The findings provide insights for manufacturers, marketers, and healthcare providers to develop targeted strategies for increasing adoption and usage of WMDs in India.

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Cite This Article

Sagar Datti, Shankar Chaudhary, "Consumer Perception Towards Wearable Medical Devices in India," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 8, Aug 2024. https://doi.org/10.55041/IJSREM36987

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7/7/2024

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The authors declare no conflict of interest related to this research work.

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