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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM37743

Consumer Preferences for Motorcycle Features and Their Impact on Consumer Purchase Decisions in Pune

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM37743

Volume:

8 |

10 |

Oct 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM37743

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

KS

Kunj Sikchi

PP

Pradip Patil

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Abstract

This study explores the inclinations of shoppers in Pune with respect to different cruiser highlights and their effect on buy choices. The examination plans to recognize key factors like motor execution, eco-friendliness, tasteful plan, brand notoriety, and cost responsiveness that impact a purchaser’s decision. By directing reviews among bike clients in Pune, the review analyzes how these inclinations contrast across different segment fragments, including age, pay, and occupation, and how they eventually shape buying choices. The examination uncovers which highlights are generally esteemed by customers and how they focus on these components while choosing a bike. The discoveries give basic experiences into shopper conduct in Pune’s bike market, offering important data for makers, advertisers, and retailers to all the more likely adjust their items and showcasing systems to customer needs. This information empowers organizations to fit their contributions to upgrade consumer loyalty and unwaveringness. Besides, the review gives a more extensive comprehension of the job cruisers play in metropolitan India, featuring their significance as a helpful and reasonable method of transportation. In doing as such, it highlights the meaning of cruiser use in Pune’s metropolitan scene and its effect on versatility and day to day driving examples.

KEYWORDS

Engine performance Brand reputation Aesthetics/design Advanced technology features Fuel efficiency Comfort and ergonomics

Cite This Article

Kunj Sikchi, Pradip Patil, "Consumer Preferences for Motorcycle Features and Their Impact on Consumer Purchase Decisions in Pune," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 10, Oct 2024. https://doi.org/10.55041/IJSREM37743

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Publication Date

2/9/2024

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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0

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3

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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