Consumer purchase decisions of pressure cooker – A retailer centric study

Consumer purchase decisions of pressure cooker – A retailer centric study

Dr.K.Kannan 1 ,  J.M.Smrthi 2

1 Associate Professor, Mepco School of Management Studies, Mepco Schlenk Engineering College, Sivakasi-626005,

2 2nd Year PG Student, Mepco School of Management Studies, Mepco Schlenk Engineering College, Sivakasi-626005, India

ABSTRACT - This study investigates the consumer purchase habits of pressure cookers with a focus on retailer-centric factors. The research aims to understand how various retail strategies, in-store promotions, and consumer preferences influence the purchasing decisions of customers in the market for pressure cookers. By analysing data collected from surveys from multiple retail outlets, this study identifies key determinants such as brand loyalty, price sensitivity, product features, and the impact of in-store experiences on consumer behaviour

Keywords (purchase decision, promotion, price, features)