Consumer Revisit to Cafe The Role of Servicescape

Customer experience and social location marketing are both impacted positively by Servicescape. It implies that a businessperson or marketer must deliver a one-of-a-kind service environment (color, music, layout, aesthetics, seating, temperature, and cleanliness). When the cafe's servicescape meets their expectations. It will have an impact on customers' emotional responses as well as their willingness to stay in the café. This research was able to identify the key factors that lead to revisit to Café’s based on servicescape. The results obtained from the study has been able to link with previous research done in this domain which proves the importance of servicescape. Restaurant owners and caretakers must keep in mind all of them and work accordingly.

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