Consumer Satisfaction in Online Shopping

The Internet world can practically be considered as an infinite market, where a consumer living in any country of the world can enter into a contractual relationship with a merchant operating in any other country of the world. From this perspective, a cross- border purchase is when a consumer buys goods from any online retailer established anywhere in the world outside their country of residence. Due to differences in language and legal environment and sometimes business traditions, it is particularly important to consider whether to buy the selected product from the online shop of a foreign merchant. With online shopping, the consumer can quickly buy the product of his choice with a few clicks from home or work, saving time and energy, despite the greater distance that the Internet provides with infinite and unlimited markets. Online offers are easy to compare, allowing the consumer to buy the product under the most favourable conditions (price, quality, other discounts) according to the needs of the individual.