Consumerism vs. Minimalism

Consumerism vs. Minimalism

Jayanth S Kashyap

Introduction and Background

Marketing is no more the promotion of goods and services, the definition of marketing has reached boundaries beyond expression. It is an understatement that marketing is restricted to the typical traditional marketing techniques in today’s era. It has far and wide stretched its ambit and penetrated to the nerves of every human.

Effects of hyper marketing on today’s world.

Consumerism is acquiring of more of goods and services in order to keep the wheel of economy moving. How far has consumerism taken away our life. The modern day words such as anxiety, cravings, mid night cravings, FOMO (Fear of Missing Out), First come first serve basis, Offer closes soon, end of season sale, early bird offer, buy 1 get 1 free, 50 percent discount, 1 left in the stock, so on and so forth are some of the examples of marketing gimmicks that lure consumers too consume more of the goods and services.