Corporate Social Responsibility (CSR) and Its Influence on Consumer Behavior and Brand Loyalty

This study examines the impact of Corporate Social Responsibility (CSR) on consumer behavior and brand loyalty, focusing on companies such as Mamaearth and Zomato. Through a critical analysis, we differentiate between authentic CSR initiatives and performative actions aimed at enhancing brand image. The research incorporates case studies to assess how specific CSR activities influence consumer trust and purchasing decisions. Additionally, we explore the role of government policies, like India’s mandatory CSR expenditure law, in shaping corporate strategies. Our findings reveal that genuine CSR efforts can significantly enhance brand loyalty, whereas superficial initiatives may lead to consumer skepticism. The paper concludes by discussing the limitations of current CSR practices and proposing future trends for integrating ethical considerations into corporate strategies.