COVID 19 IMPACT ON E COMMERCE

E-commerce is the most considered and preferred way of purchasing all sorts of products and services by the consumers all over world now days. Convenient yet reasonable with lot of variety to choose from all over the world at fingertips is the reason why E-commerce is growing by lips and bounds. But due to covid-19 pandemic E-commerce business are facing challenges of unexpected forms which never existed before. There is certain change in Demand and buying behavior of consumer all of a sudden. Lockdowns and restriction posed by the government in order to control covid-19 spread resulted into nightmare for E- commerce business. This paper tries to throw light on those impacts.