COVID 19 IMPACT ON E- COMMERCE INDUSTRY IN INDIA

A difficult period for the overall economy was Covid-19. However, it also turned out to be a boon for the e-commerce sector. Due to the epidemic, consumers are now obliged to shop via internet portals rather than brick-and-mortar stores, supermarkets, and shopping centres for anything from necessities to name-brand merchandise.Let’s first update the definition of e- commerce before moving on to the article’s main point. E-commerce refers to a business strategy that enables organisations and people to purchase and resell goods and services online. A few examples of the various forms of e-commerce transactions include business-to- business (B2B) transactions (Alibaba), business-to-consumer (B2C) transactions (Walmart), and consumer-to-consumer (C2C) transactions (Ebay).E-commerce was the only option available for individuals during the epidemic because it does not require any physical structures to offer products or services.With more people and businesses turning to online shopping as a result of the epidemic, there has been a noticeable shift in consumer behaviour. Due to the need for social isolation during the pandemic and the priority placed on safety, millions of people have adapted to e-commerce platforms.