Create Custom QR Code for Marketing & Business

Create Custom QR Code for Marketing & Business

Nikhil Chauhan, Amandeep Singh, Karandeep Singh, Mohd Musharraf, Dhruv Gupta

Computer Science and Engineering

Chandigarh University

Abstract: The ubiquitous presence of smartphones and the increasing need for seamless information access have propelled the utilization of Quick Response (QR) codes in various business and marketing contexts. This research paper aims to explore the effectiveness and implications of QR codes as a tool for enhancing customer engagement and driving marketing campaigns. Through a mixed-methods approach, quantitative data was collected via surveys from a diverse sample of consumers, and qualitative insights were gathered through in-depth interviews with marketing professionals. The study investigates the perceptions, behaviors, and attitudes of consumers towards QR codes, as well as the practices and strategies adopted by businesses in their implementation. The findings reveal that while QR codes possess significant potential for connecting with customers and delivering interactive experiences, their success heavily relies on factors such as code design, placement, and the value proposition offered to consumers. Moreover, the study identifies key challenges and best practices for incorporating QR codes into marketing campaigns. The implications of the research contribute to the body of knowledge on QR code usage in business and marketing, providing guidance for marketers in leveraging this technology effectively. The study concludes with recommendations for businesses aiming to integrate QR codes into their marketing strategies and outlines potential avenues for future research in this domain.

Keywords: Quick Response (QR) Code, 2D Bar Code, Mobile Learning