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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM28241

CROSS CHANNEL ANALYSIS USING DIGITAL TRANSFORMATION AND DIGITAL ECOSYSTEM

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-

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Paper ID:

IJSREM28241

Volume:

8 |

1 |

Jan 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

PSSC

Prof. S. S. Chavan

MRA

Ms. Rida Ansari

MRJ

Ms. Ridhi Jain

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Abstract

The proliferation of digital channels and the interconnectedness of the digital ecosystem have created new opportunities and challenges for businesses. This abstract provides an overview of the significance and benefits of cross channel analysis within the context of digital transformation and the digital ecosystem. Digital transformation involves the integration of digital technologies into all aspects of an organization, fundamentally changing how it operates and delivers value to customers. Cross channel analysis is a critical component of digital transformation. It involves the collection, integration, and analysis of data from various digital touch points to gain a holistic view of customer interactions and behaviour. The digital ecosystem encompasses the interconnected network of digital platforms, devices and technologies that enable the flow of data and interactions.

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Prof. S. S. Chavan, Ms. Rida Ansari, Ms. Ridhi Jain, "CROSS CHANNEL ANALYSIS USING DIGITAL TRANSFORMATION AND DIGITAL ECOSYSTEM," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 1, Jan 2024.

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12/31/45309

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