Cultural Tourism Development in Himachal Pradesh Emphasizing Local Festivals, Fairs, and their Promotion

A tourist destination’s culture is a synthesis of various aspects such as belief, art, morals, dialect, music, dances, and cuisines. Local festivals and fairs are essential cultural aspects that every tourist wants to experience during his or her tour to any destination. This research study focuses on Himachal Pradesh’s various festivals and fairs, as well as promotional measures to be implemented as part of the state’s cultural tourism growth. The study has utilized both primary data (personal observation) as well as secondary information (Books, journals, magazines and online sources). During the research, it was discovered that there are more then 200 festivals and fairs held around the state which can be promoted to develop cultural tourism in Himachal.