Cultural Tourism in the Kashmir Valley: A Comprehensive Analysis of Economic Impact and Strategic Development

Cultural Tourism in the Kashmir Valley:

A Comprehensive Analysis of Economic Impact and Strategic Development

Shahid Ali Khan: Research Scholar at Veer Bahadur Singh Purvanchal University, Jaunpur, Uttar Pradesh, India. Cultural Officer at the University of Kashmir, Srinagar, India shahidkhandsw@gmail.com

Dr. Ashutosh Kumar Singh, Associate Professor at Department of Business Economics,Faculty of Management Studies, Veer Bahadur Singh Purvanchal University Jaunpur, Uttar Pradesh, India.

Abstract: This research paper explores the rise of cultural tourism in the Kashmir Valley, focusing on its economic impact, strategic implications, and global significance. Cultural tourism, which fosters cross-cultural understanding, plays a vital role in economic development. The Kashmir Valley, with its diverse cultural offerings, has become a thriving cultural tourism destination, contributing significantly to the region's GDP and prompting conservation efforts. The study addresses gaps in existing literature, offering insights for policymakers and local businesses. Through a literature review, it emphasizes the global significance of cultural tourism and its specific economic implications in Kashmir. The objective is to evaluate various aspects of cultural tourism in the region, employing a descriptive methodology with both secondary and primary data. The results highlight the popularity of natural attractions, emphasizing the need for improved transportation. Economic development is identified as a significant benefit, with private sector involvement crucial. Respondents believe cultural tourism can preserve the region's heritage. Among domestic tourists, historical site visits are popular, indicating a keen interest in exploring the valley's historical heritage.