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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM34416
Volume:
8 |
5 |
May 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The rise of internet marketing has revolutionized the way businesses operate and interact with their customers. Online shopping has become increasingly popular, and businesses are leveraging digital marketing strategies to reach and engage with their target audience. This study aims to investigate the current trends of internet marketing towards online shopping, with a focus on consumer behavior and preferences. The study uses a survey research design to gather data from a sample of online shoppers. The findings of the study indicate that consumers are increasingly using social media and search engines to discover and purchase products online. The study also finds that consumers value convenience, flexibility, and personalization when shopping online.
KEYWORDS
Publication Date
12/31/45763
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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