Customer Awareness and Accessibility of Rural Insurance Among Rural People in Sivagangai District

Insurance is a form of risk management ‘India lives in her Villages’ as said by Gandhiji, More that 50% of population of India lives in Villages. Even after the urbanisation which was prominent in the last decade, the Census 2011 revealed that 52% of the total population are living in Rural India. Rural insurance ensures that families living in rural areas have a safe and secure future so that they can lead a happy life. The insurance helps them to cover risks related to various aspects of their life. Rural Insurance policies came with the affordable premium rates and faster claim process. Rural India is often faced with risks linked to lifestyle of people living there. There is a growing need for the rural mass to be educated on insurance. The present study aims to analyze the customer awareness and accessibility of rural insurance among rural people in sivagangai district. Primary data for the study are collected through a questionnaire from the samples 385 taken from Sivagangai districts of Tamil Nadu. The result of the study shows that the majority of them were aware about agriculture equipment insurance.