Customer Awareness, Perception, and Satisfaction Towards Electric Vehicles in Wayanad District: A Comprehensive Analysis

This article explores the awareness, perception, and satisfaction levels of customers towards electric vehicles (EVs) in Wayanad district, Kerala, India. The study focuses on three key objectives: assessing customer awareness and perception of EVs, evaluating the factors influencing customer satisfaction, and analyzing the challenges and barriers to EV adoption. The research employs a mixed-method approach, combining quantitative surveys and qualitative interviews with EV users and stakeholders. The findings reveal that while awareness of EVs is high, significant barriers such as high upfront costs, limited charging infrastructure, and concerns about battery life hinder widespread adoption. The article concludes with recommendations for policymakers, manufacturers, and local authorities to enhance customer satisfaction and promote EV adoption in Wayanad and similar regions.