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Stream/Area:
-
Subject:
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Paper ID:
IJSREM63631
Volume:
10 |
5 |
May 2026
Pages:
1-6
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

Master of Computer Application
Bapuji Institute Of Engineering and Technology
Master of Computer Application
Bapuji Institute Of Engineering and Technology
The Customer Investment Prediction project focuses on estimating whether. a bank client is going to subscribe to a term deposit using advanced machine learning techniques. By analyzing client data. such as demographics financial history and previous bank interactions the technology uncovers hidden patterns and connections that influence investment choices. Traditional customer targeting methods often fail. to capture complex customer behavior because they rely on human analysis and basic data. An AI-driven approach. reduces marketing inefficiencies and helps banks anticipate potential investors more confidently by increasing accuracy efficiency and scalability. The project uses Random Forest Gradient Boosting using logistic regression. XGBoost LightGBM CatBoost and SVM to compare and evaluate the predictive power of various machine learning algorithms. Splitting datasets scaling numerical features and encoding categorical variables are data. preparation techniques that guarantee model reliability and generalization. The system also features a real-time prediction module that allows users to input new client data for instantaneous investment likelihood. calculations. By enabling data-driven decision-making this project helps banks maximize marketing initiatives increase customer engagement and increase overall term deposit. subscription rates.
KEYWORDS
By forecasting. if a client is likely to sign up for a term deposit, the Customer Investment Prediction system effectively illustrates. how machine learning could be enhanced decision-making in the banking industry. The system uses. sophisticated models like Gradient Boosting XGBoost LightGBM CatBoost and SVM to provide. reliable and comparable insights about client investing behavior. Through efficient preprocessing model training. and accuracy evaluation the solution ensures high-quality forecasts that enable tailored financial strategies. and targeted marketing. Additionally, the user and admin modules enable smooth communication enabling users to. forecast and ask for help while administrators can effectively handle FAQs and user. inquiries. All things considered the project gives financial institutions a reliable scalable. and easy-to-use platform that improves investment conversion rates maximizes resources and raises customer. engagement. This project is 30% accuracy.
1. Machine Learning Based. Customer Churn Prediction in Banking by Manas Rahman and V Kumar, published. in 2020 4th International Conference on Electronics, Communication and Aerospace. Technology (ICECA), DOI: 10.1109/ICECA49313.2020.9297529, ISSN: 2320-8845. 2. Banking. in Terms of Deposit Prediction Based on Machine Learning and Big Data Analytics, by authors not. specified, published in 2023 IEEE International Conference on Artificial Intelligence. and Computer Applications (AICA), DOI: 10.1109/AICA56173.2023.10374595, ISSN: 978-1-6654-9751-5 3. Applying Machine. Learning to the Development of Prediction Models for Bank Deposit Subscription. by Sipu Hou, Zongzhen Cai, Jiming Wu, and Peng Xie, published in 2022, available at https://www.researchgate.net/publication/357488 750. 4. Using Big. Data and Predictive Analytics for Informed Decision-Making in Investment Banking. by Priyanshu Jasaiwal, published in International Journal of Advanced Research in Computer and. Communication Engineering (IJARCCE), Volume 13, Issue 12, December2024, DOI: 10.17148/IJARCCE.2024.131258, ISSN Online: 2278-1021, ISSN Print: 2319-5940. 5. Bank Loan Prediction. Using Machine Learning Techniques by F. M. Ahosanul Haque and Md. Mahedi Hassan, published in American. Journal of Industrial. and Business Management, Volume 14, Article 1412085, December. 25, 2024, DOI: 10.4236/ajibm.2024.1412085, ISSN Online: 2164-5175, ISSN Print: 2164-5167.
Publication Date
5/21/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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