Customer Perception on Bank Selection Criteria in Butwal Sub-Metropolitan City

Customer Perception on Bank Selection Criteria in Butwal Sub-Metropolitan City

Maya Gahatraj

Butwal-07, Rupandehi

Abstract

Banking services are essential to a corporate institution's efficient operation because they enable the safe transfer of funds from one party to another, simplify financial transactions, reduce risk, manage cash flows, and even offer security services to fortify ties between banking institutions, customers, and partners. The unhealthy competition among them makes it challenging to select the finest, though. Using the dependent variable (Bank Selection Criteria) and the independent variables (Convenience, Technology, Bank Charge, and Employee Behavior), this study tries to pinpoint the variables impacting bank selection criteria. The basic random sampling method was used to collect data from 250 bank clients for this investigation. The cross-sectional descriptive study design was used. There have been uses of both descriptive and inferential statistical methods. The findings showed that the bank selection criteria and convenience have a substantial positive correlation. Bank selection criteria are positively marginally influenced by employee behavior and technology. The findings of this study will be helpful to curious consumers, anxious bankers, academics, government officials, and up-and-coming researchers, enabling them to demonstrate greater concern for their clientele in the future.

Keywords: Bank Selection, Convenience, Technology, Bank Charge and Employee Behavior