“CUSTOMER PERCEPTION TOWARDS DIGITAL TRANSACTION

This study explores the aspects that impact customers’ perspectives and actions about digital transactions, specifically in this dynamic economy. The research draws from a comprehensive literature review to synthesize important aspects pertaining to user experience, trust, perceived risk, convenience, socio-demographic factors, innovative drives, regulatory environment, cultural effects, and future trends. The results show that ease and efficiency are the most important factors in driving adoption, even while people still worry about the security of digital transactions and the perceived risks associated with them. Trust also appears as an important component, and it is significantly influenced by user experience and the reputation of service providers. Consumer sentiments are already complicated, and socio-demographic factors like age, income, and digital literacy further complicate matters. A number of factors come into play, including cultural norms, legislative frameworks, emerging technologies, and social shifts towards cashless economies. Legislators and practitioners alike can benefit from the study’s findings on how to increase trust, decrease risks, and promote widespread usage of digital transactions. User experience, ease, security, trust, demography, innovation, regulatory environment, cultural effects, and future trends are some of the words and ideas used to define various parts of the digital transaction.