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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM24304

CUSTOMER PERCEPTION TOWARDS FOOD TRUCK

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM24304

Volume:

7 |

7 |

Jul 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HJ

HARIKISHORE J

D

Dr.X.INFANTA

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Abstract

Food trucks have become incredibly popular, revolutionising the eating experience by delivering a variety of cuisines and distinctive culinary offers straight to customers. This abstract offers a thorough analysis of how consumers regard food trucks, highlighting the major variables that affect their attitudes, preferences, and actions in connection to this new food service style.The success and survival of food trucks are greatly influenced by consumer perception. Entrepreneurs, decision-makers, and researchers who want to improve the food truck industry must have a thorough understanding of consumer attitudes and behaviors towards food trucks. The random sampling method used by the researcher is distributing the questionnaire. The sample collected were 140 respondents covering in and around Coimbatore, Tamil Nadu.

KEYWORDS

Food Truck Perception Behavior Consumer Satisfaction Attitude Preference.

Cite This Article

HARIKISHORE J, Dr.X.INFANTA, "CUSTOMER PERCEPTION TOWARDS FOOD TRUCK," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 7, Jul 2023. https://doi.org/10.55041/IJSREM24304

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Publication Date

2/6/2023

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Double-Blind Peer Review

Review Rounds: 2

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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