Customer Perception towards Green Consumer Durables

Green marketing is developing and selling environmental friendly products or services. As consumers become more conscious about the environment, therefore the increase in demand to brand is also converted to eco-friendly. As society becomes more concerned with the natural environment, both consumers and companies have started to pay more attention in behaviour modification and in thinking about the consequences of their actions or activities which would have an adverse effect on the environment. So most of the companies have taken green marketing as a business strategy.