Customer Relationship Management System

Customer satisfaction and retention have become critical success factors in the competitive business environment. Traditional methods of managing customer interactions—such as manual record-keeping, spreadsheets, or isolated applications—often fail to deliver timely insights and personalized services. This study proposes a Customer Relationship Management (CRM) System designed to centralize customer data, streamline communication, and support decision-making. The system is built using modern web technologies with a focus on usability, scalability, and security. Core features include customer data management, sales tracking, service requests, and reporting dashboards. The CRM system integrates role-based authentication and notification mechanisms to ensure efficient customer engagement. Experimental evaluation with test data confirmed that the system improves response time, reduces redundancy in data handling, and supports actionable insights for business growth. The proposed solution is scalable, cost-effective, and adaptable for small to medium enterprises