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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM62884

Customer Relationship Management Website

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM62884

Volume:

10 |

5 |

May 2026

Pages:

1-3

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MPJ

Mr. Parikshit Jadhav

Department of MSC Computer Science

Rajarshi Shahu Mahavidyalaya, Deolali Pravara

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MAP

Mr. Abhishek Pawar

Department of MSC Computer Science

Rajarshi Shahu Mahavidyalaya, Deolali Pravara

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MSP

Mr. Swapnil Pawar

Department of MSC Computer Science

Rajarshi Shahu Mahavidyalaya, Deolali Pravara

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Abstract

Abstract: This project aims to develop a Customer Relationship Management (CRM) website designed to improve the management of customer interactions, streamline communication, and enhance sales strategies for businesses. The system is built with role-based access control (RBAC) to ensure that users with different roles (administrators, sales representatives, and support staff) can access only the necessary features. Additionally, an AI-powered assistant is integrated to provide real-time support, streamline query handling, and assist users in navigating the system efficiently. The CRM website is tailored for small to medium businesses seeking an intuitive and scalable solution to manage their customer relationships more effectively.

KEYWORDS

Keywords: Customer Relationship Management (CRM) Web-based application Role-based access control (RBAC) AI-powered assistant Business process automation

Cite This Article

Mr. Parikshit Jadhav, Mr. Abhishek Pawar, Mr. Swapnil Pawar, "Customer Relationship Management Website," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 5, pp. 1-3, May 2026.

Full Article/Conclusion

The developed Customer Relationship Management Website (CRM) offers a comprehensive, scalable, and secure solution for managing customer interactions and enhancing sales and support processes. By integrating role-based access control, a centralized database, and an AI-powered chatbot, the system enhances productivity, data security, and user experience. The modular design allows for future feature expansions, such as the integration of advanced analytics, marketing automation, and social media monitoring. While the CRM system has proven effective in its current form, future work could involve integrating features like mobile app support, social media integration, and predictive analytics to further enhance its functionality and provide deeper insights into customer behaviors.

References

[1]. T. Ahmed and F. Khan, "A practical analysis of strategies used in businesses to enhance customer relationship management through digital systems," Journal of Business and Technology, vol. 16, no. 4, pp. 123–137, 2021. [Online]. Available: https://doi.org/10.1016/j.jbt.2021.02.004 [2]. R. Kumar and P. Singh, "Evaluation of role-based access control mechanisms within CRM systems," International Journal of Information Technology, vol. 34, no. 3, pp. 459–467, 2020. [Online]. Available: https://doi.org/10.1007/jit.2020.01423 [3]. M. Patel and S. Patel, "Overview of CRM software solutions and their core functionalities," Journal of Software Engineering and Applications, vol. 12, no. 1, pp. 95–104, 2020. [Online]. Available: https://doi.org/10.4236/jsea.2020.121007 [4]. J. Smith and A. Lee, "CRM systems and their role in improving business workflows," International Journal of Business           Management,    vol.      30,       no.       2,         pp.       211–225,             2019.    [Online].           Available: https://doi.org/10.1016/j.ijbm.2019.02.003 [5]. Y. Zhang and X. Wang, "AI-powered assistants in CRM systems to optimize business processes," Journal of Artificial Intelligence in Business, vol. 10, no. 6, pp. 344–358, 2020. [Online]. Available: https://doi.org/10.1016/j.aiib.2020.06.001 [6]. Flask Documentation. (2021). Flask: A micro web framework for Python. Flask.org. Retrieved from https://flask.palletsprojects.com/en/2.0.x/

Editorial & Review Transparency

Publication Date

5/8/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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1

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5

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The authors declare no conflict of interest related to this research work.

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