Customer Satisfaction at Vijay Agencies Private Limited, Selaiyur, Chennai: An Empirical Analysis

Customer satisfaction is a fundamental indicator of business performance and sustainability. This study examines the customer satisfaction level at Vijay Agencies Private Limited, Selaiyur, Chennai — a well-established distributor of LPG appliances, PNG appliances, commercial kitchen equipment, catering equipment, and installation and maintenance services. Primary data were collected from 106 respondents using a structured Google Form questionnaire. Statistical tools including Percentage Analysis, Chi-Square Tests, ANOVA, and Pearson Correlation were employed to analyze the data. Key findings reveal that 53.8% of respondents are domestic customers, 45.3% discovered Vijay Agencies through friends and references, and 83.9% of respondents rate the product range as Adequate or Very Wide. The Chi-Square analysis reveals statistically significant associations between type of customer and duration of association (p = 0.005) and between source of awareness and product range satisfaction (p = 0.005). The ANOVA confirms significant differences in purchase frequency across customer types (F = 9.178, p = 0.003) and in product range satisfaction across durations of association (F = 5.124, p = 0.002). The Pearson Correlation establishes significant positive relationships between purchase frequency and range satisfaction (r = 0.312, p = 0.001) and between duration of association and range satisfaction (r = 0.287, p = 0.003). The study concludes with actionable recommendations to strengthen customer engagement, expand digital outreach, and improve service delivery for long-term satisfaction.