CUSTOMER STATISFACTION AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE

customer satisfaction has become one of the most important factors determining the success of any organization in today’s competitive market environment. Companies must not only focus on producing high-quality products but also provide effective service support to maintain longterm relationship with customers. Customer satisfaction reflects the degree to which a product or service meets or exceeds customer expectations. When organizations understand customer needs and provide value through quality production and service efficiency, they can build loyalty and enhance their competitive advantage. This article examines the concept of customer satisfaction, the factors influencing it, and its importance for organizational growth. It also discusses the relationship between production quality, and service performance in shaping customer perceptions. The study highlights the importance of measuring satisfactions through survey and feedback system and suggest way for organizations to improve customer experience and maintain sustainable growth.