Customers Perception on Electric Vehicles in Coimbatore District

This study examines customers’ perception of electric vehicles (EVs) in the Coimbatore. EVs, powered by one or more electric motors and producing zero tailpipe emissions, are increasingly viewed as sustainable alternatives to conventional vehicles. Growing environmental concerns, government incentives, and rising fuel prices have accelerated consumer interest in electric mobility. India’s expanding EV market, supported by a large consumer base, skilled labour, and comparatively lower production costs, has also attracted global manufacturers to establish operations in the country. Adopting a descriptive research design, this study collected primary data from 250 respondents in Coimbatore using a structured questionnaire. The analysis highlights both positive and negative factors shaping consumer perception, including environmental awareness, cost considerations, technological acceptance, and purchase intentions. The findings provide useful insights for policymakers and automobile manufacturers to enhance strategies for promoting EV adoption in emerging urban markets.