Customer’s Preference towards buying Economical Cars in Mumbai Region

Automobile industry in India has grown significantly in the last decade with its various passenger-car models, the automotive industry is achieving new heights. This research paper focused on the customer’s preference towards buying economical cars in Mumbai region & the study includes all the features which are required to decide on buying a car such as interior, exterior, pick up, etc. The researcher collected data from 100 respondents. A structured questionnaire was used to collect data regarding the features and types of the car. Chi square test were run to find out the relation of the age group with the type of car they prefer and between gender and the type of car they prefer. Factor analysis was used to find out the most important factors which leads to purchase decision.