Demographic Factors and Their Influence on Investment Awareness

The findings highlight those personal circumstances and financial capacity—specifically marital status, age, and income—play a decisive role in shaping investment awareness. In contrast, gender, occupation, and education do not significantly influence awareness levels. Overall, the study underscores the importance of designing financial literacy and investment awareness programs that are sensitive to individuals’ life stage, demographic maturity, and financial resources. By focusing on these determinants, policymakers, educators, and financial advisors can more effectively promote informed investment behaviour and enhance financial well-being across diverse populations.

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