Determinants of E-Banking Adoption: A Study of Co-operative Banks in Himachal Pradesh

Determinants of E-Banking Adoption: A Study of Co-operative Banks in Himachal Pradesh

Tanvee1, Prof. O.P. Verma2

1(Assistant Professor, GDC Nankhari, Shimla, India)

2(Professor, Department of Commerce, Himachal Pradesh University, Shimla, India)

Abstract

In this digital age, every sector of the world is changing rapidly and on a massive scale. Banking, in particular, plays a crucial role in the foundation of any economy. With the advent of e-banking, the banking structure and process of the world have changed, and India is no exception. The use of technology provides ample opportunities for growth. Today, e-banking is a necessity that not only provides hassle-free services but also creates new opportunities for unbanked individuals to access banking services directly. Easy access to the internet and the declining cost of digital gadgets promote awareness about technology, resulting in an increase in the use of e-banking. This paper explores the major driving factors that prompt users to use e-banking services. Data were collected from a sample of 300 respondents in the region of Himachal Pradesh. The analysis reveals six significant driving factors that propel respondents towards online banking, including cost-effectiveness, ease of use, accessibility, queue management, timeliness, and user/eco-friendliness.

Keywords: E-Banking, Digital Era, Driving Factor, and Technology