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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM59580
Volume:
10 |
4 |
April 2026
Pages:
1-7
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Strategic Management
Govt First Grade College Uppinangady, Karnataka, India
Generative artificial intelligence is increasingly used by higher education students, raising concerns regarding verification, acknowledgement, privacy and independent academic work. This study examines determinants of responsible use intention by integrating the Technology Acceptance Model and the Theory of Planned Behaviour. A quantitative cross-sectional survey of 382 students measured Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Ethical Awareness (EA), Subjective Norms (SN), Attitude towards Responsible Use (ATT) and Responsible Use Intention (RGI). Data were analysed using descriptive statistics, reliability analysis, Pearson correlation, independent-samples t-tests, one-way ANOVA, multiple regression and bootstrapped mediation. All constructs showed acceptable internal consistency (alpha = .852-.883). PEOU, PU and EA significantly predicted ATT and explained 53.4 per cent of its variance, with EA emerging as the strongest predictor (beta = .439). PU, ATT and SN significantly predicted RGI and explained 54.9 per cent of its variance, with ATT as the strongest predictor (beta = .501). ATT partially mediated the relationship between PU and RGI (indirect B = .136, 95% CI [.076, .198]). Gender differences were not significant, whereas use-frequency groups differed significantly. The findings show that responsible-use intentions are shaped by technology beliefs together with ethical awareness, attitudes and social norms.
KEYWORDS
This study tested an integrated TAM-TPB model of responsible generative artificial intelligence use among 382 higher education students. PEOU, PU and EA significantly predicted ATT, while PU, ATT and SN significantly predicted RGI. EA was the strongest predictor of ATT and ATT was the strongest predictor of RGI. ATT also partially mediated the relationship between PU and RGI. Gender differences were not significant, whereas use-frequency groups differed across the constructs. The findings establish that responsible academic use is shaped by more than technology-related convenience or utility. Ethical awareness, favourable attitudes towards responsible practice and clear social expectations make substantial contributions to students' intentions. The model therefore provides a focused explanation of how technology beliefs and academic-integrity conditions operate together in higher education. Future research can extend the framework through longitudinal analysis, behavioural measures, perceived behavioural control, institutional policy clarity and comparisons across disciplines and institutions. Multi-group analysis can examine whether structural relationships differ by study level, discipline or institutional type, while qualitative research can clarify how students interpret verification, acknowledgement and independent contribution in different assessment settings. These extensions would deepen understanding of how responsible-use intentions translate into academic practice.
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Publication Date
4/27/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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