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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM65917

DETERMINATION OF SAVING BEHAVIOR AMONG STUDENTS OF COMMUNITY CAMPUS IN BUTWAL SUB-METROPOLITAN CITY

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM65917

Volume:

10 |

7 |

Jul 2026

Pages:

1-16

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM65917

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SS

Sujata Shrestha

Department of Finance

Lumbini Banijya Campus, Butwal, Nepal

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Abstract

Purpose This research seeks to analyze the saving behaviors of students at community campuses in Butwal sub-metropolitan city by assessing the effects of financial literacy (FL), parental socialization (PS), peer influence (PI), and self-control (SC). It further aims to determine the relative contribution of each factor in shaping saving behavior and to provide empirical evidence on whether personal and social influences significantly predict students’ financial decision making patterns. Methods A total number of 368 students were chosen through convenience sampling method, and primary data were obtained using a structured questionnaire. The research utilized a quantitative approach and applied statistical methods such as Pearson correlation and multiple regression analysis to assess the connection between the chosen variables and saving behavior. Reliability and validity of the constructs were examined prior to analysis, and regression diagnostics were performed to ensure the robustness and consistency of the estimated model. Results The results showed that financial literacy (FL), parental socialization (PS), and peer influence (PI) are positively related to students’ saving behavior. Among these, financial literacy demonstrated a comparatively stronger influence, followed by parental socialization and peer influence. However, self-control (SC) was discovered to have an insignificant correlation with saving behavior in this scenario, indicating that its predictive power remains weak within the selected sample despite its theoretical relevance. Conclusion These findings suggest that although knowledge, family impact, and peer surroundings significantly contribute to the development of students’ saving behaviors, individual self-control might not serve as a robust indicator in this group. Strengthening financial literacy programs, encouraging positive parental guidance, and fostering supportive peer environments can enhance saving practices. The study provides important perspectives for educators, policy makers, and financial organizations working to promote financial responsibility in young people while highlighting the need for further research on behavioral factors influencing saving decisions.

KEYWORDS

Financial Literacy Parental Socialization Peer Influence and Self-control

Cite This Article

Sujata Shrestha, "DETERMINATION OF SAVING BEHAVIOR AMONG STUDENTS OF COMMUNITY CAMPUS IN BUTWAL SUB-METROPOLITAN CITY," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 7, pp. 1-16, Jul 2026. https://doi.org/10.55041/IJSREM65917

Full Article/Conclusion

Based on the research’s findings, it can be said that a mix of socio-economic and psychological factors influence student’s saving behavior in Butwal sub-metropolitan city, with students’ willingness to save strongly influenced by their parents’ wealth, their degree of financial literacy, peer influence, and the accessibility of financial institutions. Financial literacy stood out among these as a particularly reliable predictor, indicating that students who had a greater comprehension of personal finance are more likely to practice consistent saving. The study also shows that although a large number of students indicate a desire to save, their actual saving practices are hampered by a lack of formal financial education and a variety of revenue sources. Additionally, the findings indicate that students who receive regular allowances or part-time income more likely to preserve money than those who depend on unexpected financial assistance. Overall, the study highlights the necessity of promoting easily available student-specific savings plans and incorporating financial programs into academic curriculum, as these actions may be important in helping young people develop better saving habits and financial self-discipline, which will improve their long term financial security. The results of this research regarding the saving habits of students in community campuses located in Butwal sub-metropolitan city have significant implications. The significant role of financial knowledge suggests that community campuses should integrate financial literacy programs into their curriculum or extracurricular activities. Enhancing students’ understanding of budgeting, saving, and financial planning can foster positive attitudes toward saving and improve long-term financial behavior. The influence of attitude toward saving implies that awareness campaigns and practical financial education (such as workshops or savings simulations) can help students recognize the benefits of saving and the risks of poor financial management. Developing a positive mindset toward saving is essential for sustainable financial habits.  Perceived behavioral control highlights the importance of building students’ confidence in managing money. Institutions and financial organizations can support this by providing access to basic financial tools (e.g., student-friendly savings accounts) and training that improves self-efficacy and money management skills. The impact of subjective norms indicates that parents, peers, and social environments play a crucial role in shaping saving behavior. Programs that involve families and peer groups such as group saving initiatives or awareness sessions can reinforce positive financial behaviors through social influence.  The role of self-control suggests that interventions should not only focus on knowledge but also on behavioral skills such as discipline, goal setting, and delayed gratification. Behavioral training and habit-forming strategies can help students manage impulsive spending. At the policy level, local authorities and financial institutions in Butwal can design youth-targeted financial inclusion strategies, such as accessible banking services, savings incentives, and financial awareness campaigns. Encouraging early saving behavior among students can contribute to long-term financial stability and economic development in the region. Improving saving behavior among students requires a combined approach that strengthens financial knowledge, positive attitudes, social support systems, and self-regulation skills.

References

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. Ajzen, Icek, and Martin Fishbein. "Theory of reasoned action-Theory of planned behavior." University of South Florida 2007 (1988): 67-98. Alshebami, A. S., & Seraj, A. H. A. (2021). The antecedents of saving behavior and entrepreneurial intention of Saudi Arabia University students. Kuram ve Uygulamada Egitim Bilimleri, 21(2), 67-84. Alessie, R., Van Rooij, M., & Lusardi, A. (2011). Financial literacy and retirement preparation in the Netherlands. Journal of Pension Economics & Finance, 10(4), 527-545. Bandura, A. (1969). Social-learning theory of identificatory processes. Handbook of socialization theory and research, 213, 262. Bairamli, N., & Kostoglou, V. (2010). The Role of Savings in the Economic Development of the Republic of Azerbaijan. International Journal of Economic Sciences & Applied Research, 3(2). Barnea, A., Cronqvist, H., & Siegel, S. (2010). Nature or nurture: What determines investor behavior?. Journal of financial economics, 98(3), 583-604. Bashir, D. F. (2010). Households Saving Behaviour in Pakistan: A Case of Multan District. Pakistan Journal of Social Sciences (PJSS). Baumeister, R. F. (2002). Yielding to temptation: Self-control failure, impulsive purchasing, and consumer behavior. Journal of consumer Research, 28(4), 670-676. Beshears, J., Choi, J. J., Laibson, D., & Madrian, B. C. (2010). The impact of employer matching on savings plan participation under automatic enrollment. In Research findings in the economics of aging (pp. 311-327). University of Chicago Press.

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Publication Date

7/10/2026

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