Developing a Sustainable Business Model and Assessing Market Potential for Doorstep Lumpy Skin Disease Vaccination Services for Rural Dairy Farmers in Bihar, India

The study of the market feasibility and business viability of doorstep Lumpy Skin Disease (LSD) vaccination services for rural dairy farmers of Bihar, India. With the help of a stratified primary survey of 2,000 respondents in Patna district, the study attempts to estimate farmer awareness about LSD, impact of the disease on cattle and livelihood, gaps in veterinary access, vaccination coverage and willingness to pay for services at their doorstep. According to the results, there is a significant lack of awareness in the respondents as only 5.7% are aware of LSD, whereas 69.8% report having cattle affected. A staggering proportion, 89.6%, cannot access veterinary services with 80.8% of the cattle unvaccinated. Nevertheless, 84.2% farmers prefer doorstep vaccination and 80.3% are willing to pay for it. The business model suggested is sustainable and scalable through doorstep delivery linked to subscription, community, cold-chain and public-private operations. Results provide strong evidence for the feasibility of a structured doorstep LSD vaccination service in rural Bihar, both commercially and socially.