Developing a Web App for Data Segmentation

Developing a Web App for Data Segmentation

1Tushar Deshpande, 2Kaustubh Desai, 3Swayam Jilla, 4Pratik Jadhav, 5 Srushti Jadhav

1. Student, Dept. of COMP Engineering, VPPCOE & VA, Maharashtra, India

2. Student, Dept. of COMP Engineering, VPPCOE & VA, Maharashtra, India 3. Student, Dept. of COMP Engineering, VPPCOE & VA, Maharashtra, India

4. Student, Dept. of COMP Engineering, VPPCOE & VA, Maharashtra, India

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Abstract- The success of any marketing strategy lies in the ability to effectively identify and target the right customers. Customer segmentation is a critical tool in achieving this goal, as it enables marketers to divide their target audience into distinct groups with similar characteristics and needs. In recent years, the proliferation of web-based applications has made it possible to streamline and automate the customer segmentation process, leading to more accurate and efficient targeting. This paper aims to explore the role of web-based applications in facilitating effective customer segmentation and the key features and functionalities required for such applications. By doing so, the paper seeks to contribute to the growing body of knowledge on the use of technology in marketing strategy, particularly in the area of customer segmentation

Key Words:  Clustering, Segmentation, Web Application