Development of Reading Culture Through the Use of Social Media

At present, India has more than 80 crore internet users, and a majority of them are young people who are active on social media. Traditionally, social media is viewed as an enemy of reading culture. However, this research looks at the issue from a different perspective. It attempts to find out whether social media can become an effective medium for the development of reading culture. This study is based on the secondary source method. Published research papers, reports, statistical data, academic journals, and studies by various organisations were analysed. The research proposes a practical framework for promoting reading culture through social media. It includes reader-centric content creation, building reading communities, gamification, development of digital literacy, parent-teacher partnership, and emphasis on local languages. The main conclusion is that social media is not an enemy of reading culture; if used properly, it can become a powerful friend.