Development of Tourism in Himachal Pradesh: An Empirical Study of Kullu Manali

Himachal Pradesh is an Indian state, known famously for its edifice mountains and scenic towns. Its natural beauty attracts a lot of tourists every year. Due to this reason one of the most proliferating industries in the state of Himachal Pradesh is Tourism. The tourism industry in Himachal Pradesh has two aspects. On one hand it is positively impacting the socio economic and political spheres and on the other hand it is generating new dimensions for employment. It wouldn’t be wrong to say that the Tourism industry of Himachal Pradesh has a special place in the economy of the state. The influx of various tourists around the year put an emphasis on the development of various amenities and public utility services like surfaced roads, airports, civil amenities and communication network. From the tourist point of view, Kullu-Manaliis one of the prime places offering all these amenities. The major aim of this study is to know the facilities being provided to the tourists and to conduct an SWOT analysis, keeping the aspect of growth and development in mind.