Digital Literacy and E-Commerce Adoption among Tribal Handicraft Artisans in Wayanad

This study examines the level of digital literacy and the adoption of e-commerce among tribal handicraft artisans in Wayanad, Kerala. The artisans, belonging to communities such as the Paniya, Kurichya, and Adiya, are traditionally engaged in crafts like bamboo weaving, pottery, and jewelry making. Despite the potential of digital platforms to improve market access, most artisans face challenges including limited digital skills, language barriers, low smartphone ownership, and inadequate infrastructure. Using a mixed methods approach across five tribal-inhabited panchayats, data were collected from 50 artisans through surveys, interviews, and case studies. The findings indicate that while awareness of digital tools is growing, actual engagement with e-commerce platforms remains minimal. Factors such as lack of training, fear of online transactions, and absence of localized support systems hinder adoption. The study suggests that targeted digital literacy programs, community-based support, and partnerships with relevant institutions are essential to enhance participation in digital markets. Strengthening digital inclusion may improve economic opportunities and contribute to the preservation of tribal crafts.