DIGITAL MARKETING - A BOOST TO TODAY’S BUSINESSES

Digital marketing refers to the promotion of products or services through digital technologies, primarily via the Internet, but also through mobile phones, display advertising, and other digital mediums. Since its inception in the 1990s and 2000s, digital marketing has transformed how brands and businesses utilize technology for their marketing efforts. With the growing integration of digital platforms into marketing strategies and everyday life, and the increasing preference for digital devices over physical store visits, digital marketing campaigns have become more widespread and effective. This paper focuses on providing a conceptual understanding of digital marketing, exploring how it benefits modern businesses, and presenting examples to illustrate its impact.