DIGITAL MARKETING - A CONCEPTUAL VIEW

Digital marketing is the practice of promoting goods and services via digital media, which enables businesses and customers to increase sales and profits. Digital marketing is increasingly regarded as a key component of sales and promotion strategies and is a crucial component of the marketing mix. The primary objective of advertisements is to elicit consumer desires and convince them to purchase things, which may be accomplished with ease through audio-visual displays. Digital advertising has significantly changed how items are promoted as a result of technological improvements. However, there is more supply than demand for such economic developments. As a result, marketers are in fierce rivalry to market their goods and services. The purpose of this study is to examine and discuss the current problems and difficulties in digital marketing.